ON THE SHORE MAGAZINE'S AD + ARTICLE MARKETING SYSTEM
On the Shore magazine rate sheet, click here.

Quarter page ad or larger advertisers receive ARTICLE CONSIDERATION

Informative, fact-filled articles are from and about our advertisers. Become the professional readers think about when they need your goods and services!

Plus, half page ads or larger receive banner ad exposure on readmuskegon.com FREE, with click-through to your website.

AFFORDABLE SHOWCASE ADS hold your price structure

Special themed issues and monthly sections in On the Shore magazine offer advertisers opportunities to reach their target market!

Affordable showcase ads hold your 12-time rate. Maintain a consistent presence in the magazine -- go larger for added exposure and article consideration!

EDITORIAL FOCUS

January – Health, plus the Wedding Supplement
February – Home Show Issue
March – Women in Business
April – Senior Lifestyles
May – Arts and Entertainment
June – To Your Health
July – Salute to Small Business
August – Back to School: the Education Issue
September – Fall Home Improvement
October – Seniors!
November – Holiday Food and Fun
December – The Christmas Issue

EXAMPLE: Quigley Draperies, 2011

Showcase 7 times a year, larger ads in the months that relate to the business: February's Home Show Issue, March's Women in Business, June for Quigley's summer season, July's Salute to Small Business, and September's Fall Home Improvement Issue. The owner writes articles about decorating, reminding customers Quigley's is there and establishing Carol as an expert in her field.

AD + ARTICLE: Marketing that Works

"Whenever we advertise an event or a new program, people tell us they saw it in On the Shore Magazine. Advertising is expensive and you want results - bottom line! Personally, I enjoy the friendly, hometown feel the magazine has in a professional package." - Sharon TerHaar, Director of Nutritional Services/Meals on Wheels

"Quite often patients will ask me about something in an article I've written for On the Shore. It's a great way to get information out there to a lot of people. The magazine format makes it a publication that is saved and reread, unlike newspapers which tend to get thrown away daily." - Monica J. Lakatos, D.D.S., Northshore Dental Associates

"Starting out with a new storefront I've lost count of the number of people who have stopped in saying that they saw our ad in On The Shore." - Scott Rosema, Temujin Studio

"On the Shore Magazine has allowed us to keep a presence in the mind of our patients. The professional image of the magazine plus the educational articles is why we continue our advertising." - Dennis W. Harris, Administrator, Muskegon Surgical Associates, P.L.C.

"We have advertised in On The Shore for over 10 years. It works! We also use many other Graphics House products and services." - Lana Carson, Nationally Certified Personal Trainer, Omni Fitness Club

"Advertising our Continence Clinic in On the Shore Magazine has increased public awareness of the many treatment options available for those suffering from the affects of urinary incontinence. It has prompted many individuals to seek treatment at our facility. This magazine is a valuable source of information for those living in our community." - Ann Welbes, CURN, BSN, Continence Specialist, West Shore Urology

"On the Shore supports local businesses and produces visually enticing ads that people notice." - Louise Hopson, Owner, Art Cats Gallery

"Often, when I am introduced to new people, the person says, 'Oh, I always read your article in that magazine, On The Shore.' I always respond that the next step would be to come in and meet with me to see if I can help them with their financial needs, either college funding or retirement. On The Shore has been a good marketing tool for me." - Sherry Albertie Becker, Waddell and Reed