2010 Editorial Focus
January - Health 2010, plus the Wedding Supplement, Camera Ready Deadline December 4.
February - Women in Business, Camera Ready Deadline January 8.
March - Home Show Issue, Camera Ready Deadline February 5.
April - Senior Lifestyles, Camera Ready Deadline March 12.
May - Arts and Entertainment, Camera Ready Deadline April 9.
June - To Your Health, Camera Ready Deadline May 7.
July - Salute to Small Business, Camera Ready Deadline June 4.
August - Back to School: the Education Issue, Camera Ready Deadline July 9.
September - Fall Home Improvement, Camera Ready Deadline August 13.
October - Seniors!, Camera Ready Deadline September 10.
November - Holiday Food and Fun, Camera Ready Deadline October 8.
December - The Christmas Issue, Camera Ready Deadline November 5.
Advertiser Satisfaction
"Whenever we advertise an event or a new program, people tell us they saw it in On the Shore Magazine. Advertising is expensive and you want results - bottom line! Personally, I enjoy the friendly, hometown feel the magazine has in a professional package."
- Sharon TerHaar, Director of Nutritional Services/Meals on Wheels
"Quite often patients will ask me about something in an article I've written for On the Shore. It's a great way to get information out there to a lot of people. The magazine format makes it a publication that is saved and reread, unlike newspapers which tend to get thrown away daily."
- Monica J. Lakatos, D.D.S., Northshore Dental Associates
"Starting out with a new storefront I've lost count of the number of people who have stopped in saying that they saw our ad in On The Shore. The very first non-acquaintence that stopped in to the studio was the day after our first ad ran in the magazine - they saw the ad and made a point to stop in. Now that's pretty good! We have also loved the way the ads have looked. The magazine is wonderful."
- Scott Rosema, Temujin Studio
"On the Shore Magazine has allowed us to keep a presence in the mind of our patients. The professional image of the magazine plus the educational articles is why we continue our advertising."
- Dennis W. Harris, Administrator, Muskegon Surgical Associates, P.L.C.
"I was amazed how many told me they had seen my ad in On the Shore."
- Robert J. Nolan, President, Martin J. Nolan Agency
"I have received many positive responses from my advertising and look forward to the issues each month to see what is new in the area."
- Barbara Deuell, Reverse Mortgage Specialist, Muskegon Mortgage Loan Officer, Independent Bank
"We have advertised in On The Shore for over 10 years. It works! We also use many other Graphics House products and services. I am always pleased with our advertising and will continue to use Graphics House for my advertising and other needs."
- Lana Carson, Nationally Certified Personal Trainer, Omni Fitness Club
"Advertising our Continence Clinic in On the Shore Magazine has increased public awareness of the many treatment options available for those suffering from the affects of urinary incontinence. It has prompted many individuals to seek treatment at our facility. The success of the various treatments offered has dramatically improved the quality of life of many of these individuals. This magazine is a valuable source of information for those living in our community.
- Ann Welbes, CURN, BSN, Continence Specialist, West Shore Urology
"On the Shore supports local businesses and produces visually enticing ads that people notice."
- Louise Hopson, Owner, Art Cats Gallery
"I am grateful to the On the Shore team for being innovative and resourceful in working with their customers to get the right message delivered in the most creative way."
- Carol A. Johnson, R.N, Director, Program Development, LifeCare Hospitals of Western Michigan
"Often, when I am introduced to new people, the person says, Oh, I always read your article in that magazine, On The Shore.' I always respond that the next step would be to come in and meet with me to see if I can help them with their financial needs, either college funding or retirement. On The Shore has been a good marketing tool for me."
- Sherry Albertie Becker, Waddell and Reed
Specs for Ads Supplied on Disk
We work in Macintosh format. Acceptable programs include InDesign, PageMaker and Illustrator. Please include on your disk the ad file, all fonts used, and all placed EPS or TIF images (EPS and TIFF images must be saved in CMYK format at 300 dpi). Images pulled from web sites are too small in resolution and will NOT work in printed form.
Note that ads provided camera ready on paper can be reproduced. Quality will improve when photographs are provided for us to scan rather than provided halftones. We cannot guarantee typestyles.
Most customers agree - results are outstanding when the OTS staff builds your ad.